Our Story
Derived from the Finnish word meaning “to assemble or induct,” Asentaa embodies the seamless integration of candidates into the right roles within an organization. Unlike traditional assessment testing, Asentaa leverages a unique, science-backed approach that combines cognitive abilities with the principles of pure sciences. This proprietary method is designed to accurately assess the intrinsic strengths of candidates, ensuring they are matched to positions where they can truly excel.
At Asentaa, we believe that every individual has unique potential, and our testing methodologies are crafted to uncover and harness that potential. Our process is not just about filling a role — it’s about installing the perfect fit, reducing the margin for error, and boosting long-term success for both companies and candidates. The Platform is based on proven methodology, where over 97% of the candidates who we have assessed and placed show positive performance within their organizations.
In a world of ever-evolving workplaces, we help employers ‘induct’ and ‘assemble’ highly successful teams.
Vision
Empowering organizations globally to induct and assemble best-fit talent – faster, cost-effectively, and with precision.
Mission
Asentaa's mission is to empower organizations worldwide, becoming their preferred, industry-standard candidate assessment platform – driving 90%+ post-hire candidate success rates, delivering superior user experience and providing better value for money.
Values
Our A.S.E.N.T.A.A. core values reflect our DNA how we work internally, partner with our customers, candidates and other key stakeholders to deliver our vision and mission and what matters to us in terms of impact.
A – Accountability
Commitment and accountability in everything we do.
S – Scientific Approach
Data-driven, precise insights-based decisions.
E – Empathy and Passion for People
Valuing human connections, empathy, and that every individual has unique potential.
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N – Nurturing Partnerships
True partnerships – treat customers, candidates and other organizations we work with as win-win partners – with your success being our success as well.
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T – Trustworthiness
Credibility, competence, and integrity – key to earning the trust of our customers and stakeholders.
A – Aspirational
Showing courage and optimism, always striving for greater outcomes, facing challenges boldly, and believing in positive possibilities.
A – Accessibility
Simple, practical, streamlined, hassle-free user experience – ensuring ease of access, clarity, and intuitiveness for all users.
Our Team
Krishan Sharma
Krishan Sharma is the Founder and Managing Director of Asentaa. He has been working extensively on international recruitment, leadership assessment, management development, sales training, and business coaching. He brings over 25 years of industrial management and in-house recruitment and consulting experience in China, Singapore, Hong Kong, Norway and India. He has worked with over 20 national level labour markets in Asia and Europe for over two decades.
In his last role Krishan was Vice President for International Consulting with largest European HR Consulting firm for six years. Krishan held senior line HR positions in Industry before moving into consulting, with last two being as VP HR with companies listed in Oslo (IM Skaugen) and Singapore Stock Exchanges (Noble).
Based out of Hong Kong, Oslo and Shanghai, he headed global HR departments for Eurasia (Bernhard Schulte), Norgas (IM Skaugen), and Fleet Management (Noble Group) for a combined period of 10 years.
He was a visiting scholar at the University of Iowa working with leading organizational turnover scholar in 1997 and taught as Adjunct Professor at Singapore Management University in leadership, teambuilding, and compensation and performance management courses in 2007-08. Krishan has held concurrent positions with some of his customers as HR Director like HR Director Asia (1 day a week for Delaware Consulting 2015-17). He has been also an investor and Board Member in Mobius Innovation (sold in 2013) and HK Nord (A Swedish Elevator Component company).
He is Marine Engineer trained at DMET Calcutta (1984-1989) with hands-on engineering experience on tankers and bulk carriers and earned his PhD in Management from the Indian Institute of Management, Ahmedabad (1998). Krishan’s work on employee turnover has won him a number of international and national grans and awards. Krishan is a trained and certified Executive Coach. Krishan has lived and worked in China, Singapore, Hong Kong, USA and Norway.
Anand Nandakumar
Anand Nandakumar is a senior advisor and part of the core team of Asentaa. His role involves strategy development, providing oversight on the web-based Platform Design and Development, as well as the refinement of the testing and scoring methodology.
Anand is a senior strategy professional with over 28 years of experience across corporate strategy consulting and industry. His expertise is in areas related to corporate strategy, organizational transformation and digital disruption. He has advised, led and worked with C-level executives, start-up founders and their teams at over 50+ diverse client organizations to develop and operationalize purpose-driven, sustainable corporate and organizational strategies to deliver stakeholder value and impact.
He has deep experience and background in advising organizations across sectors (e.g. telecom, consumer goods, financial services, food & agribusiness, pharmaceuticals). He has led and worked with diverse, multi-country, multi-cultural and cross-functional teams, across Southeast Asia, India/ South Asia, Middle East, South Africa and North America.
Previously, he served as Chief Strategy Officer for SmartFuture, a healthtech start-up, Senior Advisor and Southeast Asia lead for FSG, Director with Monitor Deloitte, Senior Consultant with Accenture and in Marketing and sales roles with Unilever.
He has an MBA from the Indian Institute of Management (Ahmedabad), and a Bachelor of Technology degree from the Indian Institute of Technology (BHU).
Rahul Phondke
Rahul Phondke is a senior advisor with Asentaa, where he focuses on business development and shaping market-facing offerings. He has worked extensively across APAC, primarily in the financial services and tech sectors, and has led cross-cultural teams in high-growth environments.
In his most recent role, Rahul served as the APAC Head of a tech division within a financial services company. Prior to this, he held several senior leadership roles including APAC Chairman for Business Operations at Germany’s largest private tech company, APAC Head for IBM’s Insurance Business, and APAC Sales Head for a NASDAQ 200 company.
Rahul has been an advisor to Comaea Consulting's leadership since 2014. Beyond his corporate contributions, he is an active member of the Singapore theatre scene and does one commercial production a year. He is also a member of MENSA and speaks fluent German, French and Japanese. He also writes a newspaper column for India’s leading news publication, The Times of India. He has been also an investor and board member in Mobius Innovation (sold in 2013) and INNOVEO (A Swiss Customer experience tech company).