Targeted Executive Coaching for Senior Leadership

A leading capital equipment manufacturing organization sought to provide coaching for its Sales Director and Head of Supply Chain Management. The regional CEO emphasized that the coaching should go beyond general life coaching and be firmly aligned with the executives’ native capabilities. He insisted on using the same assessment methodology applied during the hiring process to ensure a data-driven approach.

The objective was to identify critical development axes before coaching commenced and to determine if any executives required external support due to limited potential for internal development. Asentaa formed a key part of the assessment battery used to evaluate the executives, ensuring that the coaching was precise, targeted, and aligned with both organizational needs and individual potential.